No, this isn't a joke. From the Star Tribune comes the news of a new national internet based campaign the encourages young people to post videos of themselves stripping in return for donations to an organization that benefits homeless youth. The campaign, with the help of Virgin Mobile and the National Network for Youth began testing the campaign last week. Called Strip2Clothe, it's tagline is (again, I'm not joking) 'You take off yours, we donate ours' No full nudity was allowed.
Not surprisingly, the poop is flying in a major way. Major charitable organizations are up in arms about it and, again, not that surprisingly , parents aren't exactly happy about either. I'm all for creative ways of helping people, but this is a bridge too far, even for me. Whatever happened to having a bake sale or something? And- it's even worse that the target of the campaign is young people. As if teenagers aren't bombarded with enough crappy messages about sexuality and body image to begin with, now they're being told to strip to help people. Sell yourself and shake your ass to get some homeless kids some clothes.
The sheer exploitation of it all just makes me want to puke a little. Plus: sexualizing charity? Seriously? Is nothing out-of-bounds anymore?
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